Stop asking "does this look good?" and start knowing how to design.
The 35-ish minute design class that gives DIY business owners a simple 5-step framework for making visual decisions with confidence — whatever tools you use.
You've figured out almost everything about running your business.
Except this.
You've wrestled tech into submission.
Written copy that sounds like you.
Built offers people actually want.
But design?
Design is the one thing that still feels like a guessing game.
You sit down to create something for your business and the second-guessing starts immediately.
You move things around.
You change the font.
You try a new color.
You wonder if it looks too busy or not polished enough or just... off.
And then you post it anyway — with that familiar knot in your stomach — and hope for the best.
Sound familiar?
Here's what nobody told you:
That knot isn't an “I’m not visual” problem. It's a direction problem.
When you don't know what your design is supposed to do — not just how it's supposed to look — every decision feels uncertain.
Because it is.
You're decorating without a destination.
There are plenty of tutorials out there showing you how to use design tools. But tutorials don't fix the guessing game. Because the guessing game isn't about the tools.
It's about not having a framework for what "good" actually means.
And that's the thing nobody teaches.
Here's the shift that changes everything.
Design isn't art.
Art is expression. Design is problem solving.
And the problem your business designs need to solve is this: can your ideal client's eye find what they need fast enough to take action?
That's it.
That's the whole game.
When you understand that, the fog lifts.
You stop asking "does this look good?" — a question with no real answer — and start asking "does this work?" — a question you can actually answer.
Suddenly you have an objective.
A framework.
A way to look at your own designs and know what's working, what isn't, and exactly what to fix.
You're not guessing anymore.
You're solving.
That's what Design Like Butter teaches you.
This is what the 5 step method actually does
BEFORE
AFTER
BEFORE
AFTER
What You'll Walk Away With
A simple 5-step design framework you can use every single time you sit down to create — so you spend less time second-guessing and more time actually making things you feel good about.
You'll know how to:
⚡ Think like a designer without being one — so your content looks intentional, not accidental
⚡ Read your own designs — train your eye to see what's working, what isn't, and why
⚡ Guide your viewer's eye through your content so your message actually lands
⚡ Clear visual clutter so the right things stand out for the right reasons
⚡ Edit, finalize, and actually feel good when you hit publish
You'll leave with stronger design instincts, less second-guessing, and a fresh sense of visual clarity — and relief.
What's Inside
Design Like Butter is a 40-minute recorded design class — not a passive lecture, but a guided walkthrough where you watch the 5-step framework applied to a real design in real time.
You'll see exactly how to move from "I don't know what's wrong with this" to "I know how to fix it" — step by step.
Here's what's included:
⚡ The 40-minute Design Like Butter class— watch the 5-step framework applied to a real design from start to finish so you can see exactly how it works before you try it yourself
⚡ A practice design to work on yourself — apply what you just learned immediately so the framework sticks before you close your laptop
⚡ The Design Like Butter quick reference guide — your 5-step cheat sheet to keep open every time you sit down to create
Instant access. Work through it in one sitting. Use it forever.
The 5-Step Framework
This is the method that turns design from a guessing game into a solvable problem.
Step 1: Is It Art or Design?
Understand the single most important distinction in visual communication — and why knowing the difference changes every design decision you make from here on out.
Step 2: Define Your Purpose & Make Text Legible
Get clear on what your design needs to communicate — and make sure your audience can actually read it without working for it.
Step 3: Clear Visual Clutter
Reduce noise and distraction so your message gets through. Less is almost always more — here's how to know what stays and what goes.
Step 4: Resize & Reconfigure
Guide the eye with layout and proportion so your visuals feel balanced, intentional, and easy to move through.
Step 5: Refine & Complete
Polish your design, check it across platforms, and save it as a reusable template you can actually build on.
This Is For You If...
You're a coach, service provider, or DIY business owner who:
→Markets your business on social media and creates your own content
→Would describe yourself as a word person, not a visual person — you appreciate good design but can't seem to make it happen for yourself
→ Has a brand that exists but feels generic, inconsistent, or like it doesn't quite look like you yet
→ Spends way too long second-guessing your designs and still isn't sure if what you made is good enough
→ Suspects your visuals might be getting in the way of people taking you seriously — but has no framework for how to fix it
→ Has Googled, YouTubed, and figured out just about everything else in your business — and is frustrated that design still feels like it's from another dimension
→ Is done guessing and ready to actually know what you're doing
This Is NOT For You If...
• You're looking for a software tutorial or a step-by-step guide to any specific design tool — there are great resources for that, and this isn't it
• You want someone to design for you
What Happens After You Take This
"Before I took this course I'd pretty much given up on having brand visuals that felt like me. Now I'm not only in love with my Instagram feed — my visuals actually work.” - Lauren, Marketing Coach
"I feel like I understand what my visuals are saying and how to wield colors, images, and textures to communicate feelings and vibes to my people.” - A.R., Spiritual Guide & Mentor
"I can direct my message for a purpose now and my audience understand my messaging. Learning how all these tiny tweaks make a difference changed everything.” - L.A., Bookseller
"Design Like Butter is everything. If you want to feel more confident creating visuals for your brand, this course will make it happen.”
- L.S., Business and Marketing Coach
Get Instant Access — $27
Everything you need to stop guessing and start knowing:
✓ 40-minute recorded design intensive
✓ Practice design exercise
✓ 5-step quick reference guide
$27 — instant access, work at your own pace
Join the business owners who are already feeling the relief of less time guessing every design move.
I'm an artist, non-denominational food lover, DIY entrepreneur, avid traveler, and air guitarist (who will also play air keys if the band needs it).
As a visual thinker, I literally see what people say.
It's a skill I've honed over decades — turning my clients' words into images that actually say something.
Not just pretty. Purposeful.
I didn't come to brand design through a corporate agency or a marketing firm.
My background is pure art.
Since graduating from art school 30 years ago, I've been the go-to for friends and collaborators who needed logos, band tees, album covers, websites, flyers — you name it.
For me, design is about expression and connection — not trickery in a sleek suit.
I believe your visuals should feel like you — not like you're trying to sell timeshares on Instagram.
My Aha Moment
In the last decade, I've been in all kinds of entrepreneurial spaces — working on passion projects that had nothing to do with design.
But no matter what I was doing, people kept asking me about my visuals.
"How did you make your website look like that?"
"Can you design a logo for me too?"
"What programs do you use?"
At first I didn't think much of it — designing my own stuff had become second nature. But it wasn't natural for everyone.
Most folks weren't getting any real design guidance.
They were hiring designers they couldn't afford to work with long-term, or endlessly tweaking templates with no framework for how to make them actually work.
It wasn't their failing. It was a set of skills that was never taught.
That's when I realized: I don't just make visuals — I understand how to speak in visuals. And that's something I can teach.
Hey there, it’s me!
FAQs
Do I need to know how to use a specific design tool?
Basic familiarity with whatever tool you use is helpful — as long as you can move elements around you're good. The 5-Step Framework works regardless of what you're creating in.
I'm a complete design beginner — is this for me?
Yes, as long as you have some basic familiarity with creating visuals for your business. If you've never opened a design tool before, you might want to get comfortable with the basics first — then come back. If you've been making your own content and just feel like something is always off, this is exactly for you.
How long does it take?
The intensive is about 35-ish minutes. It's designed to be completed in one sitting — pour yourself something good, work through it start to finish, and apply it to the practice design while it's fresh.
Will I be able to apply this right away?
Yes. That's the whole point. You get a practice design to work on immediately after watching so the framework sticks before you close your laptop. Most people find they start improving their existing designs within the first 15 minutes.
What if I need more help after this?
Design Like Butter gives you the framework. If you want live feedback on your actual designs — real eyes on your real work, real-time support, and a community of business owners doing the same thing — that's what the Brand Crafting Studio Membership is for. You'll hear more about that after you purchase.
Is this really worth $27?
People who've gone through this material described it as "so much more than they expected." At $27 for instant, self-paced access — it's a no-brainer if you're done guessing and want help to design better on your own.
Ready to stop guessing and start designing with purpose?
Because when you feel confident designing and your brand looks good — you feel good. And that's when the magic really happens.
You've figured out so much on your own. You've built something real. Your visuals should reflect that — they should feel like you, work as hard as you do, and creating them should feel less like a grind and more like — well — butter.