Start here:
Welcome to Step One let’s get started!
The most creative, on-brand and effective brand visuals emerge after Brand Strategy.
What is Brand Strategy?
Brand strategy is the foundation. It’s the big-picture thinking that defines how your business shows up in the world and connects with your best fitting people.
It’s not just about looking good—it’s about being understood.
It defines your voice, values, personality, audience, and message.
A strong brand strategy answers questions like:
What do we stand for?
Who are we here for?
What makes us different?
How do we want to be seen, felt, and remembered?
What promise are we making?
What client “problems” do our products address?
It guides everything from your tone of voice to your visuals to how you name your offers.
Without this, design is just decoration.
Click on the links above to get your worksheet
Answer the questions in your most unrehearsed, non “elevator pitch” voice.
*Even if you’re not starting from scratch, sometimes it helps to answer the Brand Discovery questions, if you’re in a pivot, things may have changed.It may help to find a “brand buddy”, a friend or business bestie who can help with questions may be harder to answer about yourself.
*Also, people who know you less well can also have some interesting and revealing insights!