Practical design skills for everyday entrepreneurs who want to make better visuals, faster—without burning out or giving up.
If opening Canva to create another social media post makes you want to fake your own death…
Just know: you’re not alone. There’s a support group. We meet on Zoom.
It’s called Brand Design 101, and it’s going to show you so much more than “how to create a mood board.”
A live workshop for DIY business owners who don’t want to spend hours editing one Instagram post.
Design doesn’t have to feel like punishment.
Or a guessing game.
Or a disorienting fog bank of fonts, templates, and “Is this even on brand?”
You didn’t start your business to become a graphic designer on top of everything else.
But here you are—staring at Canva, tweaking and re-tweaking, wondering:
⚡Does this even look good?
⚡Does this make sense?
⚡Is this even worth posting?
If you’ve ever felt stuck, unsure, or just plain frustrated trying to create branded visuals that look good and work well—this is your starting point.
What You’ll Learn Inside Brand Design 101
This isn’t a Pinterest board or a branding deep-dive.
It’s practical design skills for everyday entrepreneurs who want to feel confident making better visuals and putting them out in the world.
You’ll learn how to:
Think like a designer (without being one)—so your content looks intentional, not accidental
Communicate clearly with visuals—not just decorate a post
Use a 5-step process that helps you edit, finalize, and actually feel good when you share your work
Train your eye to spot what’s off and fix it
Create content that’s easier to read, easier to post, and easier for people to trust
What You’ll Walk Away With:
A method you can reuse across platforms and formats
Stronger design instincts—and less second-guessing
Skills from having a chance to design with real time support
A fresh sense of visual clarity (and relief)
What to Expect
This is a participatory workshop—meaning you’ll get to try things out as we go. Because talking about design isn’t the same as working through a design.
You’ll be invited to walk through exercises, ask questions, and even edit a practice design during our time together.
Bring a laptop (or your large screen), have Canva open, and come ready to experiment.
You’ll leave with real experience—not just ideas to “figure out later.”
my 5 Step Method:
This is the basic structure we’ll use to help you design and edit with clarity, and stop guessing what “good” looks like.
Lesson 1: Is It Art or Design?
Learn the difference and why it matters for brand clarity, communication, and inclusion.
Lesson 2: Define Your Purpose & Make Text Legible
Get clear on what you're saying and how to make sure your audience can read it.
Lesson 3: Clear Visual Clutter
Reduce noise and distraction so your message actually gets through.
Lesson 4: Resize & Reconfigure
Play with layout and proportion to guide the eye and make your visuals feel balanced.
Lesson 5: Refine & Complete
Polish your design, check it across platforms, and save it as a reusable template.
Get the essential design skills your business and marketing programs forgot.
Come join Brand Design 101: The Virtual Workshop
Cost: $35 (90 minutes | Live + In Person)
When: Friday, Sept. 5th
Time: 10:00 - 11:30 am PST
You don’t need to become a designer to feel confident creating communications for your business—you just need enough clarity to trust yourself.
This workshop gives you the structure, support, and practice to do exactly that.
I’m an artist, non-denominational food lover, DIY entrepreneur, avid traveler, and air guitarist (who will also play air keys if the band needs it).
As a visual thinker, I literally see what people say.
It’s a skill I’ve honed over decades—turning my clients’ words into images that actually say something. Not just “pretty,” but purposeful. Resonant. Clear.
I didn’t come to brand design through a corporate agency or a marketing firm. My background is pure art.
Since graduating from art school 30 years ago, I’ve been the go-to for friends and collaborators who needed logos, band tees, album covers, websites, flyers—you name it.
For me, design is about expression and connection—not trickery in a sleek suit. I believe your visuals should feel like you, not like you’re trying to sell timeshares on Instagram.
My Entrepreneurial Aha Moment!
In the last decade, I’ve been in all kinds of entrepreneurial spaces, working on passion projects that had nothing to do with design. But no matter what I was doing, people kept asking me about my visuals.
“How did you make your website look like that?”
“Can you design a logo for me too?”
“What programs do you use?”
At first, I didn’t think much of it—designing my own stuff had become second nature. But it wasn’t natural for everyone.
Most folks weren’t getting any real design guidance.
They were spending money hiring designers and then couldn’t edit what they’d been given when they were on their own, or endlessly tweaking Canva templates with no framework for how to make them work..
It wasn’t their failing—it was a set of skills that was never taught.
That’s when I realized: I don’t just make visuals—I understand how to speak in visuals. And that’s something I can teach.
Why I Do This Work
Because even if you can afford a designer, you’ll still need to make stuff on your own.
And if you’re DIY-ing by choice, not just necessity? Even better.
You deserve skills that support your creativity—not templates that become unrecognizable the second you switch to your brand fonts and colors.
I want your brand to reflect your style and land for your audience.
I want you to feel confident hitting “publish.”
And most of all—I want design to feel less like a grind and more fun.
That’s what this workshop is about–stopping the endless tweaking, and creating visuals that feel good and do their job.
FAQs
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This live workshop will be recorded but only available for those who attend.
Due to the vulnerable nature of sharing your designs and work publicly I want to make sure people feel as comfortable as possible.
This course will be offered again in the future regularly so please come to a future workshop! -
This workshop is held on Zoom, so live captioning will be available.
While we do have introductions and exercises you may participate in, you are not required to share.
If you prefer to use the chat feature to share your comments, that will be available. Interpersonal messaging will be turned off.
Camera’s are not required to be turned on.
If you have any questions or needs not addressed here that would support your participation, please email me to chat! -
No, I won’t be teaching Canva skills.
It’s best if you know how Canva works, even if you don’t have design skills.If you’re not sure what I mean, just email me and we’ll make sure it’s the right fit for you.
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Yes! I am teaching this course on Canva because it tends to be the most common my clients use to create their designs.
If you use any other design program, it’s still fine, the skills will be universal regardless of what design programs you use. -
If you cannot afford the price of the ticket, but would like to attend please email me:
hello @ nancyguerrera. comso we can make arrangements for you to come.
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Everyone who attends a class or workshop with me will have the opportunity to join my Brand Crafting Studio Membership afterward.
You can purchase either a 3 month or 6 month pass to get weekday Telegram “designer-on-call” support as well as two monthly in-person Zoom calls to bring your questions and challenges to our group workshop space.
After the workshop, you will receive an email with a link to explore more.
You are also added to my email list to be informed of all upcoming classes and workshops. -
As long as you know how to move things around in Canva (or whatever program) you use, you’re in the right place.
You don’t need any design skills to come. This course starts with basics for beginners.
Come join Brand Design 101: The Virtual Workshop
Because when your feel confident designing and your brand looks good, you feel good—and that’s when the magic really happens..